Apparently perfect co-ordinated management decisions regarding future orientation of business development are taken. Anyhow they fail in realization due to missing involvement and support of respective staff.
Such or similar experiences are part of project realization in daily business life in many companies. Experiences that not only cost time and money but may have long-term effects.
From the very beginning the affected personal has to be involved in changes, be trained and developed. Here it’s the responsibility of Management and Business Development to take right decisions. Changes may only be realized with participation of corresponding personal.